Branding & Logo Philosophy
“L’Apogée - This name is to remind us everyday, to aim for the delivery of the best perfume craftsmanship and in everything we do.”
L'Apogée [lapɔʒe]*- French word or Apogee in English, means "The highest point in the development of something".
Brief to our design team: Impactful, Elegant, Sophisticated, Memorable, Genderless, Premium, Modern, and Timeless.
*Larousse